Privacy Policy

Who We Are

Southern Feed Store (the “Site,” “we,” “us,” or “our”) is a DBA of Southern Feed Store LLC, a company doing business as Southern Feed Store.

• Legal entity: Southern Feed Store LLC (doing business as Southern Feed Store)
• Address: 1245 Glenwood Ave SE SUITE 6, Atlanta, United States
• Website: https://sfseav.com/

This Privacy Policy explains what information we collect, how we use it, and the choices available to you.

Information We Collect

Information you provide to us

• Contact form (/contact-us): When you submit this form, we collect your first name, last name, email address, phone number, and any message you include.
• Vendor application form (/join-to-sfs): When you apply to become a vendor, we collect your full name, email address, phone number, your preferred date and time for us to reach you, your leasing inquiry, and any general questions or concerns you include.

Submissions from both forms are sent to us by email. Neither form creates an account or stores your information in a database on this Site.

Information collected automatically

Because we use the tracking and functional services listed in this Policy, we may automatically collect:

• Pages visited and actions taken on the site
• Hashed identifiers used for ad targeting and measurement
• Device and browser information
• Approximate location (city level)
• Traffic source
• IP address
• Map interactions
• Device and behavior signals used to distinguish humans from bots

How We Use Your Information

We use the information described above to:

• Respond to inquiries and messages submitted through our contact form
• Review and respond to vendor and leasing applications submitted through our vendor application form, including arranging a time to contact you
• Operate, maintain, and improve the Site’s content, performance, and functionality
• Understand how visitors use our Site through analytics
• Protect the Site from spam and automated abuse
• Load and display maps and site content (such as menus and locations)
• Measure and manage advertising performance

We do not send email marketing, as no email-marketing service is currently used on this Site.

Cookies and Tracking

Our Site uses cookies and similar tracking technologies associated with the third-party services listed below, including tools for advertising, analytics, tag management, embedded maps, and bot protection. These technologies may collect data such as pages visited, device and browser information, approximate location, and identifiers used for ad measurement.

For a full list of the specific cookies used, their purposes, and their durations, please see our Cookie Policy.

Third-Party Services

• Meta Pixel — Provided by Meta Platforms, Inc. Used for advertising purposes. Collects pages visited, actions taken on the Site, and hashed identifiers used for ad targeting and measurement. Privacy policy: https://www.facebook.com/privacy/policy/
• Google Analytics 4 — Provided by Google LLC. Used for analytics. Collects pages visited, device and browser information, approximate location (city level), and traffic source. Privacy policy: https://policies.google.com/privacy
• Google Tag Manager — Provided by Google LLC. Used for analytics purposes; it loads and manages other tracking tags configured for the Site. Privacy policy: https://policies.google.com/privacy
• Google Maps (embed) — Provided by Google LLC. Used to display an embedded map. Collects IP address and map interactions. Privacy policy: https://policies.google.com/privacy
• Google reCAPTCHA — Provided by Google LLC. Used as a functional tool to distinguish humans from bots. Collects device and behavior signals. Privacy policy: https://policies.google.com/privacy
• Google Fonts — Provided by Google LLC. Used as infrastructure to serve font files. Collects IP address. Privacy policy: https://policies.google.com/privacy
• Supabase — Provided by Supabase Inc. Used as infrastructure for our site database. Processes content requests to load site data such as menus and locations. Privacy policy: https://supabase.com/privacy

Targeted Advertising and Your Opt-Out Rights

We use the Meta Pixel to measure and deliver advertising based on your interactions with our Site, using hashed identifiers for ad targeting and measurement. This may be considered a “sale” or “share” of personal information under California law.

You can opt out of this tracking at any time by using the “Do Not Sell or Share My Personal Information” link in our cookie banner. If you have already dismissed the banner, you can bring it back from the “Cookies preferences” link in the site footer.

Your Privacy Rights

If you are a California resident, the CCPA/CPRA gives you the right to:

• Know what personal information we collect, use, and disclose
• Delete personal information we hold about you, subject to certain exceptions
• Correct inaccurate personal information
• Opt out of the sale or sharing of your personal information for targeted advertising

To exercise any of these rights, contact us at Southernfeedstore@gmail.com. We will respond in accordance with applicable law.

Data Retention

We retain personal information submitted through our contact form and our vendor application form for as long as necessary to respond to your inquiry and for our internal recordkeeping purposes.

Children’s Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can address it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The “Last updated” date at the top of this page indicates when the Policy was last revised. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at: